About the job
Job
Title: Digital Marketing Manager
Reports to: Director, Digital Marketing and Operations
Location: Remote (Pacific or Central Time Zones preferred)
About BackBox
As the leading Intelligent Automation platform, BackBox is changing the way
organizations manage and monitor their Security and Network infrastructure.
Offering a single, centralized solution to manage all security and network
devices, the BackBox solution automates all operational activities including
orchestration, backup, recovery, asset management, security audits and capacity
optimization for over 180 technology vendors ensuring an improved security
posture by enhancing operational efficiencies,infrastructure reliability and visibility while reducing overall risk.
Description:
As the Digital Marketing Manager at BackBox, you will be responsible for managing, executing, and cultivating continuous improvement within the digital marketing systems, strategies, and programs that drive growth, nurture customers, and establish the company as a thought leader in the Network Cyber Resilience space. Reporting to the Director of Digital Marketing and Operations, you will lead our digital marketing efforts, leveraging HubSpot's automation platform, Salesforce CRM, WordPress CMS, Google Analytics, Google Ads, LinkedIn Advertising, and SEMrush to deliver high-impact campaigns.
Key Responsibilities:
· HubSpot Automation Platform Management:
Develop and optimize Backbox's HubSpot instance to process and enhance Leads
while engaging the prospective customers in digital marketing throughout their
buyer journey.
· Organic Search Engine Optimization (SEO):
Develop and implement comprehensive SEO strategies to improve website
visibility, drive organic traffic, increase keyword rankings, and improve
conversion rates.
· Search Engine Marketing (SEM) and Paid
Advertising: Create and execute SEM campaigns on Google Ads, LinkedIn Ads,
and other platforms, leveraging data insights from tools like SEMrush to
optimize ad performance.
· Email Nurturing: Develop, implement,
and maintain full lifecycle email marketing programs that nurture leads and
foster interest, driving conversions that demonstrate increasing engagement and
awareness around BackBox solutions.
· Content Merchandising and Distribution:
Collaborate with Product Marketing and Customer Success to drive enhancements
in engaging content that resonates with our target audience and customer base
across all marketing channels.
· Data Analysis and Reporting: Regularly
analyze campaign performance using Google Analytics, Salesforce, HubSpot, and
SEMrush to track key metrics and drive continuous improvement across all
digital channels.
· Enablement and Campaign Support: Collaborate
with Account Executives and Sales Development to drive improvements around
inbound and outbound prospecting, integrating marketing programs and events to
drive engagement and conversions.
Desired Skills and Experience
- At least four years of
experience in Digital Marketing and/or Marketing Operations, preferably in
a B2B software organization
- Experience and proven expertise
in HubSpot's automation platform, Google Ads, LinkedIn Advertising, and
SEMrush
- Strong understanding of Search
Engine Optimization (SEO) principles and paid advertising best practices
- Excellent email marketing
skills, with experience nurturing leads through key stages of the buyer
lifecycle and building brand awareness
- Ability to develop and execute
comprehensive digital marketing strategies and programs that drive growth
and customer retention
- Strong analytical and
problem-solving skills, with attention to detail and data-driven
decision-making
- General experience and working
knowledge of Salesforce CRM, WordPress CMS, and Google Analytics
What We Offer:
- Competitive Salary
- Medical/Dental/Vision benefits
with a generous Employer contribution
- HSA plan with annual Employer
contribution
- 401(k) plan
- Flexible PTO policy
Why BackBox?
If you thrive working in a small
company, growth environment and you are passionate about helping customers and
companies solve problems, we look forward to hearing from you! BackBox is an
incredible place to share and grow your expertise! You'll work with talented
people who are passionate about building a company by which all other companies
are measured. We are a company comprised of experienced individuals and proven
leadership that is looking to take BackBox to the next level.
If you have what it takes, please submit your résumé and cover letter to
BackBox. Please note BackBox is currently not accepting third party resumes.
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